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My role in this project was to do research, branding, lo-fi & hi-fi wireframing, planning for animations and do front-end development using HTML, CSS (SCSS) and JS."}],"markDefs":[],"style":"normal"},{"_key":"64171caae815","_type":"block","children":[{"_key":"50f3517893c5","_type":"span","marks":[],"text":"\nThe deliverables include: Logo design and branding assets, Icons, UI design in Figma, Design language and style guides, Front-end development."}],"markDefs":[],"style":"normal"}]},{"title":"Research & Planning","_rawDesc":[{"_key":"69af04522cc4","_type":"block","children":[{"_key":"3c8b26cc797e","_type":"span","marks":[],"text":"The Discovery phase is very important for any project. I started by asking a few questions about the project like target audience, styling, competitors, inspirational websites, etc. After defining a user and problem statement, I started researching and creating mood boards for the project. Since it is focused on internet companies, I tried different color palates with good contrasts between fresh bright colors and muted colors."}],"markDefs":[],"style":"normal"}]},{"title":"Branding exploration","_rawDesc":[{"_key":"af59fb88d512","_type":"block","children":[{"_key":"36b0a5ca765d","_type":"span","marks":[],"text":"Tried different kinds of logos before finding the right one shown at the bottom."}],"markDefs":[],"style":"normal"},{"_key":"b671a3bd7fe3","_type":"figure","alt":"logos","asset":{"_ref":"image-d7ba56c3e4a78139554c6700b8fefb067c4a26d7-1200x966-png","_type":"reference"}},{"_key":"8baf466fbaaf","_type":"figure","alt":"Pharaon capital branding","asset":{"_ref":"image-70f80bc3aa35d1b45cd4c8a1714abb1b93b0157f-1200x900-png","_type":"reference"}}]},{"title":"Icon design","_rawDesc":[{"_key":"2fb8a4ee6794","_type":"figure","alt":"Pharaon capital icon design","asset":{"_ref":"image-711721d868c1773bc643687b513e0da2d93937e9-1200x900-png","_type":"reference"}}]},{"title":"Layout grid","_rawDesc":[{"_key":"d1710abaacd7","_type":"figure","alt":"Pharaon capital layout grid","asset":{"_ref":"image-a48b824e72a65f23b827f3920adcdcb23e900703-1200x900-png","_type":"reference"}}]},{"title":"Wireframes: Home","_rawDesc":[{"_key":"8e3568a4c4e5","_type":"block","children":[{"_key":"eeb22a5200bf","_type":"span","marks":[],"text":"Pharaon capital is a single-page website with all the information about the \"what\", \"why\" and \"how\" of the company. I started with rough sketching on paper and then tried different lo-fi wireframes without colors and photos. After some explorations, I prepared a hi-fi UI design and presented it to the client. Here is the finalized design:"}],"markDefs":[],"style":"normal"},{"_key":"065a2abfe69f","_type":"figure","alt":"Pharaon capital homepage UI","asset":{"_ref":"image-28ebe2564dddaa819b32802f10745d7a639748d4-1000x3255-jpg","_type":"reference"}}]}],"_rawOutro":[{"_key":"1c87dbc1f9a4","_type":"block","children":[{"_key":"1a0a7c85af22","_type":"span","marks":[],"text":"It was a fun project to work on. There were almost no constraints (eg. colors, typography, etc.). The communication went very smooth, from initial discovery to branding and through the final revisions and delivery."}],"markDefs":[],"style":"normal"}]},"allSanityCaseStudy":{"nodes":[{"slug":{"current":"growthpool"},"sort":2,"title":"Growthpool","tag":"Website","mainImage":{"asset":{"url":"https://cdn.sanity.io/images/72m24xcw/production/6ded3dc0db824dccffd00e20375c0e3dc858ccdc-1200x900.jpg"}}},{"slug":{"current":"reposeat"},"sort":3,"title":"Reposeat","tag":"Restaurant POS app","mainImage":{"asset":{"url":"https://cdn.sanity.io/images/72m24xcw/production/ad5e087672d92383dc7b7665ce7aed17e39b75d9-1500x917.jpg"}}},{"slug":{"current":"ocean"},"sort":4,"title":"Ocean","tag":"Android app","mainImage":{"asset":{"url":"https://cdn.sanity.io/images/72m24xcw/production/849d155a17ad725ae1b1f396586deb8614c4aedb-1366x768.jpg"}}}]}},"pageContext":{"slug":"pharaon-capital"}},
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